As we I said earlier this week the Adsense program works by putting ads on the websites of the affiliates. When someone clicks one ad the affiliate is paid a percentage of the amount the advertiser pays Google for that ad.
Sounds easy as pie. However the number of clicks depends highly on the traffic you have and even more importantly on the relevance of the ads. If you run a website about fly fishing and the ads Google sends you are about cosmetics of cabbages you are likely to get very few clicks even if you have mountains of traffic. On the opposite a site with very little traffic and well optimized ads can bring twice the revenue of the aforementioned site.
What Google's crawlers take into account:
-key word density. Basically word density. Even if you talk about business, using dance-related metaphors will get you dance-related ads.
-website title. When i activated the Adsense system on this blog the URL was www.thelimitsofcontrol.blogspot.com. This got me ads about "Motion relay systems" and "Bioreactor control panels". After switching to the more suggestive www.moneyonyourwebsite.com I started receiving ads about Web templates and Pay per Click services. Spot on.
Needless to say respecting these 2 elements increased the still reduced income of the site twice-fold.
Also I'll add that the rewards for click are more than reasonable giving the reduced effort required.
Tuesday, January 12, 2010
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